Following theatrical release, Pay TV will initially buy the rights to a film, which will stipulate how many times a film can be screened and over what period of time. Free TV broadcasters will then mirror this agreement by purchasing rights after the pay TV broadcasters.

 The number of TV services available to consumers has broadened with Pay-Per-View and On-Demand, which allows viewers to choose what they want to watch and when they want to watch it – rather than having to abide by the traditional TV viewing method.